The orchestration of dynamic capabilities in cleantech companies

Purpose The aim of this article is to present a model for the orchestration dynamic capabilities (ODCs) in cleantech companies that obtain competitive advantage market. Design/methodology/approach authors herein descriptive research guided by qualitative multiple case study approach carried out with 12 companies. Findings results have showed ODC product/process cycle, thus providing new and generating sustainable through categories presented. Research limitations/implications This contributes literature on ODCs microfoundations based evidence inserted technological intensively contexts. Practical implications demonstrates, model, main characteristics assets how process renewing competencies occurs. Originality/value utilizes resources cycle. Asset specificity capacity innovation allow explore regulatory loopholes, making their innovative obtaining renewal entrepreneurial competencies.